South Northamptonshire council is the latest local authority to join the ‘MetalMatters’ communications initiative to promote the recycling of metal packaging to householders.
The MetalMatters programme, led by the packaging recycling industry through the Aluminium Packaging Recycling Organisation (Alupro), is designed to increase the capture rate for metal packaging at the kerbside by running communications campaigns through work with local authorities and waste collectors.
Pictured: Cllr Dermot Bambridge (left), Ruth Meeke from Alupro (back), SNC Recycling Officer Emily Schofield (front), and SNC Recycling Manager Eloise Attwood (right).
The campaign will see leaflets which be sent to each of the 38,000 households in the area detailing the importance of including used metal packaging in their blue recycling bin and a series roadshows across the district.
Residents are being reminded that aerosol cans, drink and food cans, aluminium trays and wrapping foil, can be recycled via the council’s blue wheeled-bin recycling service.
Saving
Commenting on the rollout of the initiative, Councillor Dermot Bambridge, the council’s portfolio holder for environmental services, said: “Over a year, the average household uses approximately 600 food tins, 380 drink cans, 27 aerosols and 182 foil trays.
“Every metal can that is recycled saves enough energy to power a television for four hours.
“By recycling all the metal packaging used in South Northamptonshire each year would save around 1,220 tonnes of carbon dioxide, the equivalent to taking over 260 cars off local streets for a year and helping the environment.”
Rick Hindley, executive director of Alupro, said: “The MetalMatters programme has delivered significant increases in the volumes of metal packaging collected for recycling in other parts of the UK, so we’re aiming to repeat – and hopefully better this – in South Northants.”
Campaign
The MetalMatters programme was launched in 2010 in a bid to promote metal packaging recycling and improve capture rates for the material.
As of 2016, MetalMatters campaigns had been delivered in 73 local authority areas across the UK, directly targeting over 4.4 million households.
The programme is funded by a partnership of metal packaging manufacturers, fillers and reprocessors and is delivered on their behalf by Alupro, with support from local authorities and their waste collection partners.
Related links
MetalMatters
South Northamptonshire council
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Source: letsrecycle.com Metal
