Recycle Now says it achieved its “best ever” Recycle Week results after tapping into citizens’ “new-found respect for the planet”.
The campaign achieved 26 million digital impressions and 185 million opportunities to see, hear or read about Recycle Week through PR, Recycle Now says. This was up from 22 million and 59 million respectively last year.
Among other national landmarks, the Blackpool Tower was lit up in green to mark Recycle Week
Recycle Now is the communications campaign led by resources charity WRAP to boost household recycling.
Marcus Gover, WRAP CEO, said: “I am absolutely delighted with the results of this year’s Recycle Week, which has been a triumph despite the difficulties posed by the pandemic. Planning the 2020 campaign was tricky for the Recycle Now team, with so many unknowns. Earlier this year we really had no idea what would be happening in the UK – or indeed the world – by the end of September.
“We realised that we would have to remain as flexible as possible to make sure our messages would still resonate with citizens and ultimately drive recycling behaviour change. 2020 has been our most successful campaign to date.”
Recycle Now says the next Recycle Week will be held between 20-26 September 2021.
Recycle Week
The 17th annual Recycle Week ran from 21-27 September under the strapline ‘Together, We Recycle’.
Landmarks across England and Northern Ireland were lit up to demonstrate their support for Recycle Week. These included the London Eye, The Blackpool Tower, Gateshead Millennium Bridge, Belfast City Hall and Enniskillen Castle, among others.
Recycle Now says external funding from 15 major commercial donors enabled them to enhance this year’s campaign and “take it to the next level”. PepsiCo, Reckitt Benckinser, Ecosurety and Suez were among those to support the campaign (see letsrecycle.com story).
Mr Gover said: “I was delighted that a number of businesses chose to show their leadership by supporting Recycle Week financially this year. This has meant we could reach more people and help them to play their part in creating a world in which resources are used sustainably.”
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Source: letsrecycle.com Waste Managment
