Resources charity WRAP is calling for councils and businesses to get involved in the “biggest” Recycle Week yet, which starts on Monday.
Taking place from Monday 24 to Sunday 30 September 2018, this year the focus will be on plastics, with the theme: ‘Recycling. We do. Because it matters.’
To drum up attention, organiser WRAP, has been touring the country with an eight metre ‘WE DO’ sign and photographing it in various locations. These photos form the basis of a digital advertising campaign. The photos will be posted on WRAP’s social media channels.
Above: A video created by WRAP to encourage people to recycle during this year’s Recycle Week
WRAP is encouraging organisations around the UK to post “[organisation name] DOES” on their social media, websites or through in-store advertising.
The charity said it will be turning buildings green and projecting the Recycle Now swoosh onto buildings around England and Wales.
A ‘spot the swoosh’ online competition has also been launched – with prizes donated by John Lewis and Quorn.
Councils
Councils across London are outlining their plans to get involved. Ealing council is marking the occasion by hosting a drop-in event with advice and tops designed “to help residents to recycle more and boost rates across the borough”.
The council’s recycling team will be on hand to provide information on the benefits of recycling and how to improve recycled habits.
Veolia is hosting tours of its Southwark waste facility this Saturday (22 September)
Waste management firm Veolia is encouraging Londoners to get ‘Recycle Week ready’ through visiting its Southwark Integrated Waste Management Facility this Saturday.
As part of Open House weekend, and in support of Recycle Week, visitors will be able to see the recycling process and learn which items should be filling their recycling bins.
Stockport council is joining forces with Recycle for Greater Manchester to focus on recycling plastic bottles.
“Whether it’s the bathroom, bedroom or kitchen, plastic bottles can be recycled from all over the house. All you have to remember is if its bottle shaped it can be recycled,” the council says.
In Lincolnshire, the waste partnership has taken the opportunity to remind residents to keep their recycling clean and free from contamination.
Lincolnshire Waste Partnership is distributing bin stickers to all areas with recycling bins, “designed to highlight some of the ‘worst offending’ items that are incorrectly put into recycling bins which can be dangerous, or contaminate other items and stop them being suitable for recycling too,” the authority said.
Lincolnshire Waste Partnership is distributing bin stickers highlighting some of the ‘worst offending’ items often put into recycling bins
The items highlighted to residents are nappies or sanitary products, batteries or electrical items and food waste.
Scotland
Across the border in Scotland, Zero Waste Scotland is reminding the public to make sure plastic bottles and containers are empty and clean when put out for recycling.
The authority has teamed up with television personality and blogger Cat Cubie, to “pull the plug” on sending plastic bottles from around the home to landfill this Recycle Week.
“Each year, 30,000 tonnes of plastic bottles needlessly end up in landfill, so it’s never been more important to recycle them,” Zero Waste Scotland says. Some examples of bottles from around the home, which the authority says can be added to the recycling, include olive oil, shampoo, and cleaning product bottles.
Recycle Week
Organised by WRAP under the Recycle Now brand, the annual event, which is now in its 15th year, aims to encourage the public to recycle more, by demonstrating the benefits of recycling items from all around the home.
Speaking this week, WRAP said: “Please like, share and re-tweet our social media posts especially on Monday so that we can get trending again.”
The charity has requested that councils and organisations putting out their own media posts use its social media templates which incorporate its ‘social normative messaging’ approach to recycling. WRAP launched its toolkit earlier this year (see letsrecycle.com story).
Theme
WRAP launched its 2018 campaign toolkit earlier this year
Introducing the 2018 theme earlier this year, WRAP said: “Sustainability is now firmly on the national agenda and the public is looking to organisations to help solve major environmental issues.”
According to WRAP, the theme is designed to capture attention and put across “simple but important messages” about why recycling matters. Partners will have the opportunity to bust myths and demonstrate why recycling plastic is beneficial.
Related links
Campaign toolkit
The post Councils gear up for Recycle Week 2018 appeared first on letsrecycle.com.
Source: letsrecycle.com Waste Managment
