WRAP has announced the names of strategic partner organisations for its Food Waste Action Week, which will take place between 1 – 7 March.
Food Waste Action Week will urge residents to reduce the food they throw away
The partners include Asda, Co-op, Waitrose, Hampshire council, KFC, Marks and Spencer, Premier Foods, Sodexo and Unilever.
In total, the campaign has 26 strategic partners so far, and 41 supporting partners signed up. The resources charity said it is in the process of asking other companies to commit.
‘Curb the contribution ‘
The week will link organisations across the food supply chain to stop food going to waste and “curb the contribution” it makes towards climate change.
Despite the ongoing lockdown, WRAP said that Food Waste Action Week will ask the public to try to reduce their own household food waste to as close to zero as possible.
WRAP and its partners will share food management tips and techniques proven to help prevent wasting food, and will be headed by a well-known public figure, who the charity will announce prior to the event.
The public figure will “help bring alive the message” that Wasting Food Feeds Climate Change by focusing on a different theme each day, including food storage, portion planning and different ways to use up food.
WRAP added that this is all based on the seven main causes of food being wasted in the home.
It added that there will be “widescale action” from an array of “well-known influencers” helping people stop food that could have been eaten ending up in the bin, with daily support and tips from the charity.
‘Major cause’
Marcus Gover, CEO of WRAP, said: “Wasting food is a major cause of climate change – it generates more greenhouse gas emissions than all the commercial flights in the world. We know through our research that the climate change emergency matters to people so this is something we can – and must – act on together. It is time to focus on saving one of our most precious resources instead of generating greenhouse gases producing food that is never eaten.
“I’m delighted to be launching the first UK Food Waste Action Week in March, and to have such strong support from our partners across sectors. Together we will inspire real and lasting change. Food Waste Action Week gives organisations a unique opportunity to capture their customers’ attention as part of a national event and help them to play their part in eliminating food being wasted and tackling climate change.”
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Source: letsrecycle.com Waste Managment
