Waste management firm Biffa has announced that its staff have raised more than three times the fundraising target set after establishing a three-year partnership with UK-based charity WasteAid.
The partnership was set up in April between the two, with Biffa pledging to support WasteAid financially and offer its expertise to help communities in developing countries improve the management of waste (see letsrecycle.com story)
Biffa staff on a charity walk raising money for WasteAid
As part of this, Biffa employees vowed to raise an initial total of £10,000 through internal fundraising events. Today the company has announced that, as of 31 July, staff have beaten this target, by raising £33,900.
Once UK aid is added to this, it is expected to total around £60,000 in funding for the charity. This will go towards a campaign run by WasteAid to train young unemployed people in Cameroon to stop ocean plastic pollution.
WasteAid
WasteAid works with communities in developing countries to share practical and low-cost approaches to waste management and recycling.
Commenting on Biffa’s fundraising efforts, WasteAid’s Zoë Lenkiewicz said: “Biffa employees have been overwhelmingly supportive of the WasteAid campaign to stop plastic pollution in the east Atlantic Ocean. “This money will be enough to train 90 unemployed young people in the coastal city of Douala in Cameroon to recycle waste plastic into useful products and prevent more than 200 tonnes of plastic reaching the ocean every year.”Zoë Lenkiewicz
“This money will be enough to train 90 unemployed young people in the coastal city of Douala in Cameroon to recycle waste plastic into useful products and prevent more than 200 tonnes of plastic reaching the ocean every year.”
“This is the beginning of our partnership with Biffa, and we are heartened by your collective commitment and enthusiasm to tackling these bigger issues, like 1 in 3 people not having a waste management service. This level of support for WasteAid’s work is unprecedented and is, I believe, a big first for the UK waste management sector.”
Biffa added that along with its staff efforts, the company is committed to supporting the vital work of WasteAid throughout our partnership and will continue to promote and encourage donations.
You can find out more about the donation campaign by visiting the Virgin Money page here.
The post Biffa ‘smashes’ WasteAid fundraising target appeared first on letsrecycle.com.
Source: letsrecycle.com Waste Managment
